Hi, I’m Kelli Gizzi. Over the years, I’ve learned that developer marketing is different from other types of marketing. A developer audience needs straightforward communications that guide them to technical resources. No promotion and definitely no slick marketing CTAs.

Communications that build trust.

And you need marketing strategies to help developers effectivly ramp up on your products, engage with expert technical content, get started on training paths and connect with their peers.

It takes a different kind of approach to communicate with developers.
Developer marketing is really developer helping. Help them learn, solve problems, and connect.
— Kelli Gizzi
 

Image: Mt. Baker, by Kelli Gizzi